IS YOUR BUSINESS
missing THE mark

With gen z?

Harvard students at Campus Insights
will help you find a solution.

REQUEST A FREE PROPOSAL

Group of Harvard students working at campus insights on a laptop smiling amongst each other

FEATURED IN

Gen Z consumers are notoriously difficult
‍to understand

NOT FOR US.

Campus Insights is run entirely by Harvard undergraduates – all members of Generation Z. We personally conduct all of the moderated interviews on behalf of your business, which means participants are comfortable speaking with us (and telling us the truth). And we are fluent in Gen Z; we know what our peers are trying to say and what that means for your business.

Gen Z makes up
40%
of the global consumer population

THAT'S A BIG NUMBER,

AND IT's GROWING EVERY DAY

But even more importantly, studies have shown that
Gen Z consumers are fundamentally unlike their older counterparts.

They consume information differently, they use technology differently, they have different expectations for businesses they patronize, they share recommendations differently, and they respond to different types of marketing and advertising versus Millennials, Gen X, and Boomers.

If your business isn’t adequately positioned to capitalize on this base of increasingly influential and increasingly differentiated consumers, you may be in trouble.

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Campus Insights can help.

REQUEST A FREE PROPOSAL

STATISTICS

Gen Z Quick Facts

40%

of consumers

$360B

in disposable income

9hrs/day

on device

OUR CLIENTS

We’ve BEEN FOrtunate to work with:

Holistic Approach

Picture of two women laughing watching on a laptop

Unlike other consumer research companies…

Campus Insights takes a holistic and fully customized approach to understanding your Gen Z audience, and then makes concrete, actionable recommendations to improve your business.

‍

Actionable Advice

Picture of a dashboard filled with graphs

Actionable Advice for Today

We won’t just leave you with a bunch of hard-to-dissect metrics and charts, but instead we’ll explain in layman's terms what you can actually do – today – to improve your Gen Z appeal.

Demographic Inclusivity

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Strengthening Your Business for All Generations

A question we get often is: “Will Campus Insights’ recommendations hurt my business’s ability to attract older consumers?” The short answer is “no”. While other consumer research companies don’t adequately consider this important question, and thus leave you with a plan that could actually hurt your business overall, we make it a priority of our approach.

WHAT TO EXPECT
‍WHEN YOU WORK WITH
CAMPUS INSIGHTS

Our services are fully customizable and tailored specifically to your business’s needs, but below are some examples of the types of research we pursue in our engagements. While every client is different, there are recurring topics that help guide our approach and allow us to deliver results.
‍

PRODUCT-FOCUSED

How do Gen Z consumers use my product or service?

What are the pain points for Gen Z with my product or service?

How can I optimize my product or service to better work for Gen Z, while not alienating older demographics?
‍

We answer questions such as…

AUDIENCE-FOCUSED

Who is actually using my product or service?

How does the user experience vary between demographics, and does it change over time?

What should my advertising and marketing strategy and tactics look like for Gen Z?
‍

INDUSTRY-FOCUSED

What are my competitive advantages with Gen Z?
‍
What are my competitors doing to better engage Gen Z? Where am I getting beaten?
‍
How should I think about developing my brand over time to appeal optimally to a Generation Z audience?

RESEARCH

We conduct many different types of research:

Ethnographic

Descriptive

User Experience

Usability

Longitudinal

Iterative Prototyping

First Impressions

Competitive Analysis

Exploratory

Brand Perception

EXPECTATIONS

Our WORK often ENTAILS:

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Recruiting Participants

Within one week, we produce a comprehensive list of research participants, screened to fit a client’s specific needs. These participants may already be customers or not – or be a mix.

Conducting Interviews

Research participants answer various questions posed by a Campus Insights researcher.
These interviews are recorded, giving you an unvarnished look at all of the candid praises and critiques, delivered both explicitly or through subtle facial expressions and body language.

A screenshot of two genz in a zoom meeting

Producing an Analysis

We comb through the data – both quantitative and qualitative – from our research, and then produce a thorough report that presents the facts, our perspective, and actionable insights.

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Testimonials

Clients value our insights,
and the impact we’ve had on their businesses:

“We worked with Campus Insights to better understand how teens use technology nowadays. Campus Insights has a sharp understanding of the market, and they are formidable at tapping into very young segments thanks to their experience and savoir faire.”

Marco Paglia

Design Lead at Google

“We used the Campus Insights team to help us conduct interviews and source participants for one of our studies on college students. The team took it a step further and synthesized the interview results and came up with actionable recommendations that we had not thought about.”

Ny Vo

UX Researcher at Venmo

“The CI team was excellent – they were thought partners in designing the research, fast and skilled in executing the research, and went above and beyond in delivering actionable insights. We would absolutely work with them again.”

Vickie Chiang

Director of Product Design at Quizlet

“[Campus Insights] was able to execute a very insightful competitive analysis, complete with a full deck and video clips that highlighted findings. [...] It was a pleasure to work alongside them!”

Louise Beryl

Senior User Experience Researcher at Chegg

“Campus Insights is an incredibly valuable resource. [...] If you’re looking for a reliable, energetic, and adaptable user research team, look no further than Campus Insights.”

Braden Floris

Design Manager at GoFundMe

CAMPUS INSIGHTS

OUR team

Our team of Harvard student managers, researchers, and
advisors is excited to help your organization succeed with Gen Z.

Mark John

Developer

Cole Breen

Managing Director

"I love Campus Insights because I can help companies transform their offerings to be more popular among my peers."

Mark John

Developer

Mark John

Developer

Mark John

Developer

Sarah Levo

Designer

Kassandra Rodriguez

Sales Manager

"Campus Insights makes me excited to see real results from strategies and insights we provide to companies we work with."

Xavi Miko

CEO

Nathanael Tjandra

Research Manager

"I work for Campus Insights because I believe that companies don't understand Gen Z well enough. I want to fix that."

Campus insights

incredible value

100% Harvard undergraduate researchers

Deep, intuitive understanding of Gen Z consumers

Thoughtful and customized approach for your unique business

Comprehensive, holistic analysis and recommendations

Unbeatable price for the quality and impact delivered

Take action right now

Every day that goes by that you don’t fully understand your Gen Z consumers, or that you aren’t optimally reaching and speaking to them, is a missed opportunity – and a costly one at that.

And please don’t fall into the trap of Googling for “Gen Z insights”, and looking at stats and graphs about Generation Z habits and proclivities. That’s not real research, and can send you down a bad path – a path that in all likelihood will do your business more harm than good.

Getting started with Campus Insights is easy – we’ll put together a free, no-obligation proposal that details how we can help your business succeed with Gen Z.

‍You have nothing to lose, and a whole lot to gain!

REQUEST A FREE PROPOSAL

LET’S REVIEW YOUR OPTIONS
YOU CAN EITHER...
‍

Keep guessing at what your Gen Z consumers think about your product or service, and what (and how) they want to hear from your business.

Google for “best way to appeal to Gen Z”, implement tired strategies that ultimately fail to perform, and continue to waste time improving engagement.

Choose Campus Insights trusted by Google, airbnb, Venmo, and other great brands, to help take your business to the next level with Generation Z.

IS YOUR BUSINESS
missing THE mark

With gen z?

Gen Z consumers are notoriously difficult
‍to understand

NOT FOR US.

Gen Z makes up
40%
of the global consumer population

THAT'S A BIG NUMBER,

AND IT's GROWING EVERY DAY

Campus Insights can help.

Gen Z Quick Facts

40%

$360B

9hrs/day

We’ve BEEN FOrtunate to work with:

Unlike other consumer research companies…

Actionable Advice for Today

Strengthening Your Business for All Generations

WHAT TO EXPECT
‍WHEN YOU WORK WITH
CAMPUS INSIGHTS

We conduct many different types of research: