Our services are fully customizable and tailored specifically to your business’s needs, but below are some examples of the types of research we pursue in our engagements. While every client is different, there are recurring topics that help guide our approach and allow us to deliver results.
How do Gen Z consumers use my product or service?
What are the pain points for Gen Z with my product or service?
How can I optimize my product or service to better work for Gen Z, while not alienating older demographics?
Who is actually using my product or service?
How does the user experience vary between demographics, and does it change over time?
What should my advertising and marketing strategy and tactics look like for Gen Z?
What are my competitive advantages with Gen Z?
What are my competitors doing to better engage Gen Z? Where am I getting beaten?
How should I think about developing my brand over time to appeal optimally to a Generation Z audience?
Within one week, we produce a comprehensive list of research participants, screened to fit a client’s specific needs. These participants may already be customers or not – or be a mix.
Research participants answer various questions posed by a Campus Insights researcher.
These interviews are recorded, giving you an unvarnished look at all of the candid praises and critiques, delivered both explicitly or through subtle facial expressions and body language.
We comb through the data – both quantitative and qualitative – from our research, and then produce a thorough report that presents the facts, our perspective, and actionable insights.