INSIGHTS
The Unwritten Rules of Instagram and the Rise of “Finstas”
As Instagram's involvement in Gen Z daily life rises, so does the number of unwritten rules. Given their title as “digital natives”, it’s no surprise that Gen Z'ers have their own radical reclamation of authenticity and intimacy: "finstas".
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June 25, 2019
Snapchat versus Instagram: Oh, How the Tables have Turned
When Instagram released its stories feature in 2016, it was considered nothing more than a Snapchat imitation. Users initially shrugged it off. Yet two years later, Snapchat stories are floundering and Instagram stories are thriving. Why?
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August 1, 2018
Reddit Redesign: How the Internet Reacted to its New Front Page
Despite its infamous minimalist aesthetic which hasn't changed for over a decade, Reddit has garnered millions of dedicated users. But now, Reddit is changing its famous user interface in favor for a new, modern one. And Reddit fans aren’t thrilled.
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August 1, 2018
Fortnite: The Millennial Obsession
18 months ago, Fortnite didn’t exist. Now it is the biggest game in the world, playable on PlayStation, Nintendo Switch, Windows, Xbox, and iOS. Fortnite’s makers at Epic Games created a game made for Millennials, and now it’s paying dividends.
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August 1, 2018
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